Yahoo has become more active in offering useful information to sites inside and outside of its Publisher Network by posting suggestions on ways to get noticed.
The two-part posts that Yahoo posted recently on its Publisher Network blog provide hints on finding more traffic for a website. In part one of “Getting on Top of Things,” the YPN Blog suggested the first step sites need to take should be to submit it to Yahoo.
“You can also submit mobile sites, RSS feeds and multimedia RSS feeds,” wrote blog editor Michael Mattis.
He also recounted the announcement for the Yahoo Publisher Services hub. Yahoo collected its multitude of free and paid options for traffic building services. While they can benefit Publisher Network members, the services are not limited to them.
We’ve mentioned Yahoo’s useful Site Explorer in previous articles. “You can view the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page you choose,” Mattis wrote of the service.
The second part of Yahoo’s “Getting on top of Things” provides some insight into the advanced options site publishers can utilize from Yahoo. Their Search Submit Express provides crawling every 48 hours in exchange for an annual fee and a tiered cost-per-click price.
That provides not only Yahoo’s search index with the most up-to-date information about a site, but AllTheWeb and AltaVista as well.
Mattis also lists the option Yahoo probably wants site publishers to respond to the most: Sponsored Search. A listing here can place a site in a more visible position based on the keywords or phrases sought by users of the Yahoo search engine.
Search marketing offers a number of challenges for businesses new to the field. Yahoo has information available to help them choose the best match among Yahoo’s paid search services, like local advertising, for their firms.
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David Utter is a staff writer for murdok covering technology and business.
