Yahoo has partnered with Beliefnet, a “leading spirituality media company” (oxymoron, anyone?), to enhance an online community for spiritual daters. Dubbed Soulmatch, the site is already up and running; this new arrangement will supposedly make Soulmatch “the largest and most active” site of its kind.
That’s not necessarily a bad thing, though. Yahoo Personals “offers a dynamic dating site that attracts more than 5 million visitors per month.” And Beliefnet “offers its community of more than 9 million members a balance of inspirational and practical information on many different areas of spirituality” – in addition to an interview with Mr. T.
Anna Zomasa, the vice president and general manager of Yahoo Personals, voiced her support for the collaboration. “We believe a great spiritual dating site would offer a large community of daters, excellent search and matching tools, and superlative content about spiritual relationships,” she said in a statement. “Our partnership with Beliefnet will give us the opportunity to provide all three elements to customers seeking spiritual chemistry.”
That “spiritual chemistry” may come about thanks to a matching system that can “zero in on areas such as personality, ethnicity, sense of humor and more.” And although a significant portion of the Murdok writing staff finds that slightly creepy, Soulmatch proclaims itself “a safe environment” that provides a “secure, anonymous mailbox for all your flirting.”
Soulmatch may indeed be just the right “meeting ground for daters who prioritize spirituality and faith-based compatibility.”
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Doug is a staff writer for Murdok. Visit Murdok for the latest eBusiness news.
