What better way to celebrate your birthday? Attend a trade show! Well, at least it was in NYC. 10-year-old Yahoo! announced at…
Was Yahoo Late To The Blog Party?
Search Engine Strategies that it will focus more on blogs.
- Web logging will be part of Yahoo’s focus on personalized media. The company already is offering blog-publishing services in Japan and Korea, Yang said. While he didn’t say whether Yahoo! would provide similar services in the U.S. market, he did say that Yahoo! will tie blogging into more of its services in the next few months.
Talk about showing up late to the party. Google owned blog search BEFORE it bought blogger. Microsoft has already stepped up its blog focus and I’d be willing to bet my Bill Gates and Robert Scoble action figures that Longhorn will bring us some blog-friendly features.
So Yang shows up to the 2005 Search Engine Strategy conference and talks about blogs in the future tense? Good luck with that Jer.
Yahoo! Goofus & Gallant: Yahoo! gets the Goofus and the Gallant today for trade show public relations. What better way to show your industry expertise than keynoting a search engine conference during your 10th year of business? They are getting a ton of coverage and promoting the milestone online.
But Yang focuses more on the fact that Yahoo! is losing the Overture name and absorbing the brand along with the business they bought a few years back. It would be like attending MacWorld and not learning about any new products, just some name changes. Yahoo! should have planned accordingly so they would have had something to unveil at this show. This was an opportunity lost.
It is hard to imagine Yahoo! is only 10 years old. I remember a colleague telling another co-worker to go to “www dot yahoo dot com” and our co-worker doing the “RKO Dog.” The RKO Dog is when someone cocks their head to one side as if to say, huh?
When I read the coverage of Yang’s keynote, I was doing just that.
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
Visit Kevin’s blog: Strategic Public Relations.
