For a $29.95 flat monthly rate, businesses can set up a top-of-page listing in Yahoo Local, but limited availability means an interested business may want to act quickly.
Yahoo Search Marketing will also offer featured bottom-of-page listings for a discounted price. The Yahoo Search Blog posted news of Yahoo’s Featured Local Listings to announce the new service.
“As more small businesses became familiar with Yahoo! Local, they have asked for an easy way to place local ads that will drive foot-traffic to their stores, and phone calls to their services,” Aytek elik of the Yahoo! Local Team wrote in the blog entry. “And of course, those businesses also want to stand out from the crowd.”
From the post: With an easy sign-up, the small business selects their category, and chooses the local regions where they want to advertise.
A Local Featured Listing is a quick way to start reaching the online audience right in your neighborhood. The listing highlights the business telephone number and provides links to the website, a map and directions – which is exactly what consumers want.
Businesses without a website can get a free 5-page site from Yahoo when signing up for a Featured Local Listing. That site can be customized with the business logo and other information; Yahoo noted the free website feature is currently in beta, which is a bit surprising since they have been hosting websites for years and seem to have it mastered by now.
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David Utter is a staff writer for Murdok covering technology and business.
