Yahoo has launched Yahoo Mobile in Spanish. This is a Spanish-language version of the Yahoo Mobile home page, which is customized specifically for U.S. Hispanic consumers, and is available on over 1,900 devices.
“By bringing together U.S. Hispanic consumers’ favorite content and services from across the Internet, Yahoo! Mobile en Español enables users to create both culturally and personally relevant mobile experiences,” a spokesperson for Yahoo tells Murdok.
“Yahoo! Mobile en Español targets a significant addressable set of influential and increasingly mobile U.S. Hispanic consumers,” she says. “According to the U.S. Census Bureau there are 46 million U.S. Hispanics, making it equivalent in population to the second largest country in Latin America behind Brazil. According to comScore, mobile Internet usage among Hispanics is outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones.”
Yahoo says Yahoo! Mobile en Español will give users the ability to:
– Discover via results from Yahoo!’s award-winning mobile Search, editor-selected content, and U.S. and global news content presented in Spanish, including the “América Latina” news section, which provides relevant content from the Latin American region.
– Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions.
– Stay informed by bringing favorite Web content —sports, news, local information, RSS feeds, weather, stocks, horoscopes, and more — to a single location.
Users can find Yahoo Mobile en Español at espanol.yahoo.com. There are more details in Spanish in this blog post from Yahoo.
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