Yahoo holds the second place position in comScore’s Ad Focus rankings as they moved up a spot to trail only AOL’s Advertising.com.
Yahoo Jumps In Ad Focus Rankings
ComScore’s Ad Focus ranking lists the top ad-focused sites and networks in order of audience size. For March 2007, US home, work, and university locations, Advertising.com drew 153 million unique visitors.
Yahoo was the only non-ad network to place in the Ad Focus top five, with its 129.5 million uniques just edging out ValueClick’s 129.2 million. Casale Media Network and Tribal Fusion rounded out the top five.
“Shifts at the top of our Ad Focus ranking come at an interesting time with Google’s recent announcement that it would be acquiring Doubleclick,” Jack Flanagan, executive vice president of comScore Media Metrix, said in a statement.
“As advertising networks continue to compete for online ad dollars, there is sure to be increased attention on which ones are reaching the widest audience.”
Yahoo also rated first in comScore’s rankings for top properties for the month of March. Here’s the top ten from their list sorted by unique visitors (000):
1
Yahoo! Sites
131,227
2
Time Warner Network
123,321
3
Microsoft Sites
118,716
4
Google Sites
118,492
5
eBay
80,154
6
Fox Interactive Media
80,098
7
Amazon Sites
49,980
8
Wikipedia Sites
47,011
9
Ask Network
46,346
10
New York Times Digital
41,464
