It looks like Yahoo is quite serious about using its homepage to display news that people actually want to see. Rather than assign someone to tinker with algorithms, the company’s hired a 25-year veteran of the news industry to assemble a team of editors.
Anthony Moor is currently working as the deputy managing editor for interactive news at the Dallas Morning News (he’ll stay on through Thanksgiving). During his two years there, traffic to DallasNews.com has increased by 186 percent, and DallasNews.com was also given the Edward R. Murrow Award for best non-broadcast affiliated website in 2008.
The man seems to know what he’s doing, then.
As for what he’ll do at Yahoo, Moor is supposed to act as lead editor of Yahoo’s local news effort, according to a memo Joe Strupp obtained. Moor also added in a tweet that he’s been asked to “build staff of editors around US who will improve the local news experience on frontpage.”
It’s hard to say when (or if) this project might pay off, but Yahoo definitely gets high marks for effort. And taken together with the rest of Yahoo’s successful-so-far homepage overhaul, this could turn out quite well.
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