Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.
“Yahoo! My Display Ads allows small businesses to build on their search marketing with display campaigns that reach a targeted audience on some of the Internet’s most popular websites,” says Joanne Bradford, senior vice president North America Revenue and Market Development at Yahoo. “This new solution provides an affordable and accessible option for businesses to run brand and performance campaigns that reach the local audiences that matter to them most.”
The solution comes with over 800 display ad templates. Advertisers can choose between CPM or CPC-based pricing. Yahoo says this caters to both branding and performance marketing goals. Advertisers can also track and manage campaign performance goals with daily reporting.
Yahoo My Display Ads is powered by Seatle-based AdReady. “AdReady’s partnership with Yahoo! will provide advertisers with direct access to high value advertising inventory from the largest provider of display advertising in the world,” said Aaron Finn, President and CEO, AdReady. “With Yahoo! My Display Ads, we hope to make display as easy, effective and accessible as search.”
Some Yahoo Small Business customers were able to use Yahoo My Display Ads last year within a limited program. Yahoo says this program tested to positive results.
