The Wall Street Journal will introduce a new redesign to its Web site WSJ.com on Tuesday that will offer more social networking features and improved navigation.
The Journal Community will allow the company’s 1 million or so paid subscribers to comment on articles, ask experts questions, and join discussion groups.
All users will have access to the sites expanded small business content, technology, national and international news, politics, personal finance and lifestyle categories
A new video player will also be introduced along with a photo slide show viewer and interactive graphics.
“Our WSJ.com redesign objective was clear — provide our users with a comprehensive experience that grants access to news and information on their terms while providing a unique platform for advertisers to reach our highly affluent and influential digital audience,” said Gordon McLeod, president of The Wall Street Journal Digital Network.
Journal subscribers will have access to a section focused on management, including news, trends, ideas and advice. They will also have access to feature stories from the print Journal, as well as online only features, including articles, videos, podcasts and commentary on breaking management news.
WSJ.com has had solid traffic growth, with an 84 percent increase in visitors year-to-date over 2007 and a 112 percent increase from the same period in 2006, according to Omniture.
“In coming months, we will further embellish our content triptych, providing readers with free, premium and super-premium information that they will be able to customize to suit their personal and professional needs,” said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company.
