I’ve been writing lots of stuff about how to write optimized content (visit http://www.amrithallan.com/optimized-content.asp to see what’s optimized content) for web pages.
But what about all these articles that we keep writing to generate content and promote our websites? Whenever we write promotional articles, we put these articles on our websites too, and not only that, they show up during various searches if the articles have the relevant keywords.
It is often not possible to incorporate all the keywords and key phrases into the main page or the sub pages, and you cannot just randomly have pages. In order to have lots of pages that contain the relevant keywords, you can have a section where you can keep on adding articles having those keywords. For instance, if you sell pickles, you can keep on writing articles on pickles (what makes them taste awesome, what preserves them longer, with what they can be had, how can they be made into perfect gifts, what vegetables, fruits and meats you can use to make pickles, etc.).
Follow these points to make sure your articles are keywords-optimized:
Optimized keywords in the title
The title of your article should have the keywords you are planning to focus on. The title of the page, whether encapsulated within the title tag or the header tags, is given lots of importance by the search engines. Although this doesn’t really matter if you are submitting the article to other websites (because the what title the page is going to have is totally at the discretion of the webmaster), you can always mention in the intro (to the publisher) part of the article what title you’d prefer for your article.
Optimized keywords in the content
Keep the list of keywords in front of your eyes while working on the optimized article to help you keep focused. You need to keep in mind that your article should constantly address the issues related to the selected keywords and key phrases. The entire theme of your article should revolve around these keywords.
Take the examples of the pickles again. You can have a page that traces the pickle-traditions of various regions. In some regions people prefer mango pickles, in others they prefer lime pickles. If you ask me I like garlick and carrot pickles. How can you make sure that your mango pickles taste delicious? How much oil and how much masala you should use. How hundreds of years ago offering mango pickles used to denote an auspicious event.
You can use various software packages and online services (for example http://www.wordtracker.com) to find out the keywords that are searched for more often then others and concentrate on these keywords (related to your product or service, that is).
Optimized keywords in the first paragraph
The first paragraph generally comes at the top of your web page (if not, try to make it as nearer to the top as possible), so the search engines make it a point to read it with great interest. The common sense is that if your page is about a specific topic (keyword), then that topic should appear in the first paragraph. Make sure that the keywords you are focusing appear in the first paragraph of your article.
Optimized keywords in the last paragraph
Optimized keywords in your subheadings
We usually enclose the subheadings within h2 or h3 tags. These tags can also highlight your keywords and improve the overall ranking of your page that contains the article. Sometimes the search engine robots browse through your web page like normal human beings, that is, they quickly go through the subheadings and make out what the page contains. So if your subheading contain the relevant keywords, they can act as a summary of your article and tell the search engine that your page contains the information the searches is looking for.
Summing up:
The main point is, zero-in on the USP of your keywords and focus on them. Make sure that your article addresses these keywords and key phrases as much as possible and you have a search engine friendly, optimized article for yourself.
Amrit Hallan is a freelance copywriter,
and a website content writer. He also dabbles
with PHP and HTML. For more tips and tricks in
PHP, JavaScripting, XML, CSS designing and
HTML, visit his blog at
http://www.aboutwebdesigning.com
