You have a good product at a good price. You know people want it. Why aren’t you selling more?
Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more?
There is a simple reason holding you back. While many website owners don’t know why sales are low, you may already, in your heart, know why.
To illustrate what the reason is, let me give you two website marketing scenarios. See if you pinpoint the problem.
SCENARIO 1
Imagine your website sells 20 inexpensively-priced widgets every day. Your present customers are delighted with it. You want to build sales. What should you do to sell more?
Pause for a second and give your answer. Play along. It’s fun and informative.
Most people would say, “Advertise more.” or “Get more traffic.” At first, this seems logical, but there is critical data missing.
What is that data? An essential question you need to ask is, How many unique visitors come to the website each day?
It makes a difference if it’s 200 or 20000 unique visitors coming to your website each day. If you find you are getting 200 visitors a day and 20 sales, that’s great. Get more visitors.
But, what if you found you ALREADY have plenty of traffic? What if you found you are already getting 20000 visitors a day? If this were the case, you’d probably want to find out what the site was doing, or NOT doing, that is sending 19980 people away without buying every day.
SCENARIO 2
You ran the same ad in two different ezines. You paid the same price for each ad. Ezine A sent you 1000 visitors. Ezine B sent you 250 visitors. Which ad should you rerun? Which ezine would cause you to look for similar ezines?
Pause for a second and give your answer.
Did you say “Ezine A sent more traffic, so place another ad in Ezine A and find more like it”? Or, did you notice the missing piece of information? That piece of information is: How did each ad perform?
Suppose Ezine A sent 1000 visitors and you got 1 sale. Ezine B sent 250 visitors and you got 5 sales. NOW which ad would you rerun? NOW which ezine would you try to find similar ezines?
You might say it’s not fair I didn’t give you all the information in each scenario. You’re right, it wasn’t fair, but it was accurate. Similar scenarios happen everyday in real life, leading webmasters to make poor decisions which keep their sales low.
The reason you’re not selling more is you don’t have “the right information”. You get the right information by asking the right questions and applying useful technology.
As you saw in both scenarios, when you had “some information”, it was easy to make a wasteful and ineffective decision. With the right information, you can make decisions that positively impact on your bottom line.
Raynay Valles is a High-Sales Marketer who makes
websites profitable. Her Internet Marketing Ideabook is full
of proven ideas to get more sales from your website. For
more info, visit http://www.internetmarketingideabook.com
or write her at rvalles@internetmarketingideabook.com
