Widgets will be one of the handiest link development tools of 2007.
They have always been handy, but with the proliferation of bloggers, and common blog platforms, it makes the development of them that much more easy. Why beg for links when you can build something cool, and garner some support from a community that will help improve your inbound links, rankings, AND even branding as a bonus! There is a LOT of opportunity to build buzz and backlinks with widgets.
The recent success story so far has been Mybloglog. After seeing it pop up on more and more blogs (with my own mug smiling back at me after signing up as a member), I was fascinated enough to finally get it on my own site. Seeing “all my friends doing it” was what it took to get me to. It’s a cool app that makes a site a little less faceless, and let’s me know when folks have stopped by.
In addition to being kinda cool – it’s a real nice case study of how well a widget can work – they’ve picked up over half a million links. Very not bad for a site registered only a couple years ago. Jeremy claims they’re harvesting a bunch of data (would be interesting to hear just what), and have been shopping themselves around to yahoo and others.
For more information on widgets – check out SexyWidget.
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Todd Malicoat aka Stuntdubl made his first horrible looking website full of animated .gifs in 1997, and after fours years of failure and experimentation ended up in the world of SEO and internet marketing in early 2001. He is currently an independent marketing consultant from the SEO school of thought. Todd earned a bachelors of business adminstration from Northwood University in 2003 while running an web design and consulting firm Meta4creations, LLC. Todd is a speaker at both Webmasterworld and Search Engine Strategies conferences.
