If you write eBooks and you market them Online, you need to put your unique information into Portable Document Format (PDF) once your project is finished.
E-publishing is easier, more profitable and saves the author so much time and money. No waiting for the printer, no middle man who keeps half the profits. No packaging or mailing, saving the author enough time that he can either write another book or spend a few hours a week promoting it.
Your Online audience wants the product instantly, and you can deliver it with PDF. You can send from your email, your site, or someone else’s site with the touch of a button. That’s convenience for both you and your customer.
You potential customer doesn’t need a machine like a palm pilot to read or store your eBook. You simply save it as a text file, then transfer to PDF to send out. Your buyers are more than happy to print it out or read portions on the screen. Just remember to make you book shorter than the print version–7-99 pages are enough.
Portable Document Format–What it Is
This new technology allows you the writer to transfer your Word files straight to a professional bookcoach or designer who offers Portable Document through the Adobe Distiller.
The advantages?
1. PDF allows all the fonts and formatting of a printed book. You can illustrate or use graphics with this program. Be sure to format your book with alternate fonts such as “arial” and “times roman.” Keep them consistent. .
2. You catch errors before they are too late and you can easily edit your Word version, then transfer the new material to PDF.
3. Your PDF file does not allow any one who buys it to alter your words in any way. That keeps it yours. Your email address and site URL on every page safeguards your work.
4. With PDF you can produce good type and fonts, not different from producing any good digital document. Based on the Adobe PostScript standard around for many years, the rules that apply to PostScript also apply to PDF. While you can transfer the copy straight from Word to PDF, you will want to make a good PostScript file for your images and graphics first, then use Distiller to render the PDF. Just note that Mac users substitute Helvetica for Arial.
If you are a newbie or non-techie you can buy the PDF service around $50 from a professional book coach or book designer, depending on the number of pages and live links.
If a techie or you intend to write multiple books, you can buy the whole package from Adobe. Acrobat Distiller is available at www.adobe.com for around $300.
Keep 2 versions of your eBook, one in Word and another in PDF. You can always update the Word file, then reformat in PDF. Or, you can offer anyone who buys your books a free yearly update.
Make your book as professional looking as possible. Use Portable Document Format.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
