Not too long ago I ran a survey on my site asking visitors what their main complaints were about shopping for or finding information online.
An overwhelming number of people said: customer service.
It appears that many online businesses are not doing a particularly good job of replying to inquiries in a timely manner.
Questions about the product, customer requests for help, constructive suggestions … they all go unanswered. I’m not implying that every single email requires a response – but legitimate inquiries certainly deserve one. They give you the opportunity to display your product’s benefits and convert a visitor into a customer.
Making sales is always great … but building long-term relationships with your customers is even better. Happy customers are much more likely refer others to you. It’s free advertising at it’s best! Wouldn’t you be more inclined to purchase something recommended to you by someone you trust?
Customer service takes practice and experience. Here are a few tips to get you started …
The success of a business depends in large part on the satisfaction of its clients. Not only can happy customers refer others to you, but they are much more likely to return for future purchases. A little extra attention can go a long ways. Isn’t it worth it?
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Angela is the editor of Online Business Basics, a practical, down-to-earth guide to building an Internet business on a beginner’s budget. If you enjoyed this article, you’ll love the book! Visit http://www.onlinebusinessbasics.com or request a series of 10 free reports to get you started.
