Consider all the various means and methods of getting your message to the world. Search engines, publish your own ezine, write articles for publication, free and paid classified ads, FFAs, word of mouth, press releases to the media, which includes radio, television and the press, news groups, opt-in lists, forums, bulletin boards, business cards, billboards and so forth. It is only limited by your imagination.
The top five are listed here in their order of effectiveness:
1) Word of Mouth. Provides the greatest credibility and can spread like wildfire. Some of the greatest movies of our times have achieved enormous publicity through little more than word of mouth advertising. There is also the added factor of credibility because it is passed from acquaintance to acquaintance. We are usually more inclined to believe an acquaintance than a stranger.
2) Press Releases. The next most effective way is through the media. When they publish one of your press releases you gain instant credibility and massive exposure.
3) Publish Your Own Ezine.
Publishing your own ezine on a regular basis, whether daily, weekly, monthly or at whatever interval, keeps you in the minds of your current and prospective customers. It also establishes your credibility as an expert in your chosen area.
4) Writing Articles.
When you write articles and have them published it establishes you as an expert on the subject about which you are writing. Most publishers are very selective concerning the articles they choose for their publications. This gives you publicity and broad exposure. Credibility is an added plus.
5) Free And Paid Classified Ads.
These ads are published in ezines and off line media and distributed to people who are subscribed to them. Because they have subscribed, or opted to accept these items, they are much more likely to read and respond to them.
Without a well-written and effective ad, none of the above methods will provide suitable results. Your ad must be good enough to stimulate the readers’ attention, interest and desire; and lead them to take action.
Keeping the above in mind when planning your advertising campaigns will help lead to the results you desire.
Robert Taylor
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