Movie fans doing queries on AOL Search have preferred superheroes to devils in Prada and pirates in the Caribbean.
Searchers casting through the online world for information about summer’s feature films have been looking for more on the stars, scripts, and special effects that make up a couple of hours at the local cinema. The witty, urbane, and charming folks at AOL Search have passed along a list of movie searches made at the site this month.
Spider-Man 3 comes out in 2007, but the prospect of finding more about Tobey Maguire’s big screen return in a black costume has been driving fans to hunt down whatever information they can find about the forthcoming film.
Another superhero has the second spot in the list, as Superman Returns had film fans returning to their PCs and search screens to get more details about the Man of Steel. Meryl Streep’s The Devil Wears Prada placed third, followed by Johnny Depp’s romp through Pirates of the Caribbean: Dead Man’s Chest and Pixar’s latest flight of fancy, Cars.
The summer has been a better one for Hollywood, mostly thanks to the boffo box office receipts for Pirates. Much has been made of the impact of piracy on the movie making business, but in this case the Pirates have made $258 million in international gross.
Slowly the movie industry has embraced the online world. Jason Lee Miller reported on Movielink’s deal with Sonic Solutions, which will allow customers to download movies and burn them to DVD.
That’s an important change to previous attempts to entice users to legal online movie downloading. Being able to placeshift a movie (placeshift being a big word for “take the DVD with you”) gives people the opportunity to take a film to a non-networked DVD player, like the ones in some minivans, and watch it there. It’s an important concession to the avid family movie market.
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David Utter is a staff writer for Murdok covering technology and business.
