The Democrats gained control of congress in this past November’s midterm elections. Analysts believe that, at least in part, the failure of the Republican Party to retain congressional power is due to its hesitation to adopt modern media strategies to work in tandem with traditional campaign techniques.
Here at Murdok, we talk a lot about this obscure beast we like to call Web 2.0, and well tell you just how vitally important it is to the future of everyone. At times, the comparisons might seem a bit melodramatic, but sometimes… yes sometimes… there are instances where the relative importance of the topic is actually proportional to the hype it’s given.
Don’t believe me? Well, you might want to talk to the remnants of the GOP leadership on Capitol Hill, who can be found still licking the leftover wounds from November’s mid-term elections.
Some will point to a public desire for policy change, and others will credit scare tactics for the Democratic victory, but the real reason that they won may have less to do with rhetoric and more to do with tapping into the power of Web 2.0, and marketing a political platform to an already plugged-in audience.
So how is the Republican Party supposed to recover from this? Simply put, the party is going to have to take a leap of faith into the 21st Century, and embrace the new and innovative tools at their disposal in order to gain back a virtual constituency.
The David All Group is a company founded with the specific purpose of assisting GOP politicians in such an endeavor. This Web 2.0 political consulting firm offers these services (among others) to Republicans looking to increase, or even launch, their online presence:
Internet Objectives Report – Each month we’ll send to you a detailed summary of your progress online, updates we’ve made, and strategic counsel to help you determine the next steps. And don’t worry, we’ll write it in layman’s terms.
Ongoing Internet Strategy – We’re constantly fleshing out new tools to improve your platform and smarter techniques to help you spread your message further. Our network of clients will be privy to the success and best practices of others.
YouTube, Podcasts, MySpace, et al. – Maybe not today. Maybe not tomorrow. But when you’re ready. We’ll be there to explain what it is and why it works, walk you through it, and acquire the hardware you’ll need to be successful.
David All, president of The David All Group, comments:
For the most part, our designs and strategies are based off of the aquarium model. Complete with moving parts, living organisms which frequent your community, and a bubbling treasure chest which captures the imagination, an aquarium can draw enough interest that people will not only stop and stare, but they’ll also come back for more.
Another extremely vital Web 2.0 element that the David All Group looks to take advantage of is the blogosphere. Let’s face it; blogs are becoming, for some, the primary method of information consumption out there. If you want to know what’s happening, you check the top blogs to what people are talking about.
This is the All Group’s philosophy as well:
Destination: Blogosphere. (Guided-Tours Available)
It might make sense for you to try and engage the pioneers and generals of the modern media revolution to see if they have any interest in your issue which could help you build an echo chamber for your message.
Virtual: Sit-back and relax. We’ll send you the results and let you know what they’re saying.
Personal: We’ll take you there and back.
Self-Guided: We can build a contact list for you based on your parameters (geographic and issue-specific).
Now let me be clear here, I’m not touting the political agenda of either party. I’m not here to toot the horn of the Democrats, the Republicans, or even the David All Group. What I am here to tell you is that this type of modern media approach is becoming vital not only to businesses, but to politicians as well.
The days of kissing babies and driving around with megaphones mounted on vans are over. Politicians will either embrace Web 2.0, or they will cease to be politicians. It’s that simple.
Who knows, maybe political commentators will embrace the medium, too?
Personally, I’m crossing my fingers for the Neal Boortz podcast and daily video blog. That guy is a riot.
Add to 
Joe is a staff writer for Murdok. Visit Murdok for the latest ebusiness news.
