If Eric Schmidt’s right, the business world is in for another love-hate relationship around the bend: so-called Web 3.0. I say “so-called” because it’s kinda silly. But Schmidt’s interpretation of this hypothetical means, inherently, even more control for the consumer, and less for the seller/marketer/developer.
‘Web 3.0,’ Apparently, Has Interchangeable Parts
At the Seoul Digital Forum, while addressing a room of suits, Schmidt was asked, nearly in jest, what would the next phase, you guessed it, Web 3.0 entail.
“Web 2.0 is a marketing term,” he replied, “and I think you just invented 3.0.”
Who knew he could be funny?
To answer the question, Schmidt differentiated the two by saying Web 2.0’s underlying architecture was/is AJAX. With 3.0, however, applications are pieced together from relatively smaller units gathering data from “the cloud,” accessible via PC or mobile, and are customizable.
Sort of like what happened in the Industrial Revolution? Interchangeable parts and all that? Sounds like it.
And here’s where traditional business entities get really steamed (after losing the control over marketing, data, and device): People won’t be purchasing these applications at the store, but will be notified and enabled by friends to use them, as they join in the viral campaigns originating at social networks and ending in email inboxes.
That means, according Schmidt, Web 3.0 is less centralized than Web 2.0, and marketers are going to have a heck of time reorganizing their strategies.
Hat tip to Richard MacManus at Read/WriteWeb (where you can see the video).
