Summary: If you’re a writer, promote your articles and business using some of the suggestions below.
There are at least a “zillion” ways you can market yourself and your business. Marketing intelligently means finding what you’re passionate about and then using your passion to market. If you are passionate about writing, below are some ways to promote your business.
Publish an ezine using your original content. You have 7 choices on how do develop your newsletter. www.coachmaria.com/articles/ezinechoices.html
Each quarter, take the best of your articles and place them in your in-print newsletter to use as part of your marketing materials. Send a copy to your friends, colleagues, family and potential clients.
Place articles on your website. Include a line on each page that allows your article to be used by others, with permission. Then include a link to your email address.
Submit articles to Article Banks on the Web. Find links to article banks at www.coachmaria.com/articlebanks.html This way your articles have the chance of getting picked up by other ezines, helping you to reach a broader audience.
Create an elist especially for other ezine authors who look for original articles by other writers.
Promote your article through the signature line of your email.
Make it easy for people to request your article by placing it in an auto-responder. Some auto-responders sites are: www.ez-responder.com, www.webmailstation.com, www.fastfacts.net, http://www.sendfree.com
Send articles to your local newspaper (make sure you include your own copyright information and bio*
Mail, through the Post Office, new articles to your former clients, current clients and potential clients. Include a hand written note and your business card.
Pass your new articles out at networking meetings. People seem to take this type of newsletter more quickly than a brochure (just my personal observation).
Subscribe to some elists that are set up for authors to publicize their work. Make sure that you change your subscription to digest mode! I subscribe to a few on yahoogroups.com and topica.com Conduct a search using the words promote articles, advertise articles, or submit articles. There are new lists popping up all the time.
* Sometimes ezine and magazines have a word limit on bio’s. Best to ask what the limit is prior to submitting.
2003 Maria Marsala. I help business owners make and keep more of their hard earned money. Join “Elevating You” ezine and request a complimentary consultation at http://coachmaria.com/consultation.
