Online communities, be they chat rooms, e-mail discussion lists, discussion forums, or other digital platforms, are becoming essential for many websites. They can significantly bolster traffic and sales. Here’s how to ensure people are drawn to and actively participate in your online space.
1. Tempt with Regular Free Offers
Announce to visitors that you release a new, complimentary offer daily, weekly, or monthly exclusively in your community. Ensure these offers resonate with your target audience.
2. Host Expert and Celebrity Guests
Frequently welcome experts or well-known figures for sessions within your community. Whether a virtual class or Q&A, these events can be a big draw.
3. Showcase Positive Testimonials
Share testimonials from satisfied community members on your website. Highlight their positive experiences, learning outcomes, or any aspect they loved during their participation.
4. Keep Advertisements at Bay
Resist the temptation to flood your community with ads. An overwhelming number of blatant promotions can deter potential members from returning.
5. List the Benefits Upfront
Detail the advantages of joining your community on your website. Frame these benefits similarly to how you’d market a valuable product.
6. Feature in Online Directories
Submit your community platform details to online community directories. Just search your community type followed by “directory” in search engines.
7. Offer a Dedicated E-zine
Launch an e-zine exclusive for your community members. Offer free subscriptions to keep them engaged and remind them to frequent your community.
8. Lead by Example
As the owner, be an active participant. Share beneficial information and show genuine care for your community members.
9. Prioritize Community Moderation
Employ moderators to oversee community interactions. They can promptly remove inappropriate content, such as profanity or spam, ensuring a healthy community environment.
10. User-Friendly Features are Key
Your platform should be intuitive with features like a search option for older discussions, hassle-free posting or chatting tools, and email updates or digests.
