Search engine optimization hall-of-famer Aaron Wall has developed an intensive SEO extension for Mozilla’s Firefox browser. The tool pulls data from a number of sources to offer search engine marketers “a more holistic view of the competitive landscape.”
Currently in beta, the Wall’s widget gathers information about the factors used by Google and Yahoo! to determine how a particular page ranks and makes the information available at a glance.
The tool places market research data alongside Google and Yahoo! search results as a peripheral information guide along those specific results. For example, it can reveal how much traffic a page gets, how many and what kind of links it gets, and the going rate for specific keywords in Overture.
From Wall’s bullet points at SEOBook, the tool includes:
PR: (Google PageRank) an estimated measure of global link authority
Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
.edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
.edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
.gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
Technorati: an estimate of the total number of links to a site from blogs
Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
Cached: (Google site:) shows how many pages from a site are indexed in Google
dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
Bloglines: shows you how many people are subscribed to a particular blog via Bloglines.
dir.yahoo.com: is a site listed in the Yahoo! Directory or not.
WhoIs: makes it easy to look up the whois data for any site.
Google Trends – shows historical search volume trends
SEO Book Keyword Research Tool – cross references many popular keyword research tools
Overture View Bid – shows Yahoo!’s top bid prices for a particular keyword
Google Traffic Estimator – shows top bid estimates and click volume estimates associated with Google AdWords.
Google Keyword Sandbox – Google’s keyword research tool
It looks like it could be a pretty useful tool for market research. Wall has more information on the extension at his blog, along with possible future upgrades.
| document.write(“Email murdok here.”)
Drag this 
Add to document.write(“Del.icio.us”) DiggThis Yahoo My Web
