Ladies and gentlemen, today, the role of “desktop search” will be played by “video search”. It seems that barely had the buzz surrounding desktop search subsided, the search engines hit us with video search options.
The Age of Video Search Is Upon Us
Yahoo and Google launched video search features late yesterday afternoon. What affect do you feel video search will have on the broadcast and the search industry? Discuss at WebProWorld.
Google Video (in beta, of course) offers users the ability to search the content of television programs from leading TV content providers including PBS, the NBA, Fox News, and C-SPAN, among others.
“What Google did for the web, Google Video aims to do for television,” said Larry Page, Google co-founder and president of Products.
The Google Video beta enables users to search across the closed captioning content of a growing number of TV programs that Google began indexing in December, 2004. Entering a query such as (iPod) will return a list of relevant television programs with still images and text excerpts from the exact point in the program where the search phrase was spoken.
Yahoo steps up the integration of its video search by adding a tab to the homepage and partnering with TV search player TVEyes to help it better index video content.
Yahoo!’s video index includes content from its own network, including video from Yahoo! News, LAUNCH, and Movies, along with exclusive partner content from Mark Burnett Productions and JibJab. The company also has video search partnerships with AtomFilms, RealNetworks, and IFILM.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
