If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.
But distributing press releases is also an excellent link building strategy.
Firstly, write a simple press release. You can either do that yourself or hire a writer through one of the popular freelancer for hire sites.
Your press release should follow a simple formula… Tell them what you are going to tell them in the first paragraph; outline the detail of the story in the middle paragraphs and conclude by using your final paragraph to summarize what you have just told them.
For link building purposes, you should include your URL at least twice on the body of the release, and then once again in your signature.
Once written, you should double-check it for errors – you want editors to select it for publication and you want to present a strong professional image.
Now it’s time for you to register for a Prweb.com account: https://secure.dataovation.com/prweb/register.php and once registered, you will automatically be logged in. Now click on “Submit News Release” to gain access to the submission form.
Then input your release into the appropriate fields and, when you are happy to proceed, click “Save Press Release. This will take you to a page offering a choice of upgrades. While it is not necessary, I have enjoyed the best results by using the $30 submission service.
However, I want to point out that your choice of level of service is entirely optional and it is not necessary to use a high cost service. If you do choose one of the paid services, input your credit card information, then click “Continue”.
Once your payment has been processed, you’re done! If you want to categorize your submitted releases, you can do that now on the page following the payment acceptance.
And finally, when you know your press release has been broadcast by PRweb.com , set up a free Google Alert account – http://www.google.com/alerts – using a suitable, and preferably unique, string of text so that you can measure the degree of reach that your press release has achieved. each time Google spiders a site that contains your search text they will send you an email report.
Copyright John Taylor PhD August 2005 – All rights reserved.
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