Are you using an autoresponder for automatic follow-up with your prospects? Good move. But are you really maximizing your follow-up system by sending your prospects to different sales letters for each autoresponder they receive? If not you’re losing out on a powerful tool for increasing profits.
Most of us, including myself, use an autoresponder to follow-up with prospects and, in each message, we implant a link back to our main sales letter. But
The sales letter we keep sending them back to didn’t push their buttons and get them to respond the first time. So, even though the autoresponder messages might be compelling and getting the prospect worked up and motivated, delivering them to the sales letter that didn’t convert them the first time is like shooting ourselves in the foot.
Instead, I’m suggesting that you craft a separate sales letter for each of your autoresponder messages. Here’s how it works..
When I write autoresponder messages I focus on one specific benefit in each message. Each following message will discuss a different benefit. The goal here is finding a strong benefit the prospect wants, breaking it down so I can discuss it in detail, and then get them so wrapped up in this one benefit that they decide to order.
So, as a trial, I created a series of 7 autoresponders for one of my information products. And every time I detailed a specific benefit in a message, I had a link that they could click that delivers them to a new sales letter they haven’t seen before. And this new sales letter uses the benefit from the autoresponder message as its main focus.
Since I ran this as a trial, you might wonder how it worked out for me? Well
Conversions tripled. Sure, it took a lot of work creating all the different sales letters, but the end reward is a dramatic increase in profits.
My first 5 messages discuss a strong benefit and then deliver the prospect to a new sales letter focused on the benefit discussed. But my last two messages work a little different.
In them I discuss the product as a whole. But to step up interest, I offer an additional bonuses in the 6th message. Then, of course, I have a sales letter that gives them more details of what the bonuses include.
And in the 7th message I cut the price. I offer an automatic 30% discount if they order from the 7th autoresponder message immediately.
Each autoresponder message is used as a teaser to create enough interest and curiosity so that the prospect will visit the sales letter designed for it. From there I use specific benefits to turn their interest into desire.
Now your sales letters don’t have to be long. But they need to keep the prospect excited and transition them from finding more information into making a purchase. This is done by listing benefits of the offer and then using a strong close. That’s all you need for each sales letter. And the results of this extra bit of effort are well worth it.
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