In the search industry we’ve all heard and read each of those terms quite frequently. We’ve each ran across those who believe their way is the only way, and then there are others who don’t express their opinions as strongly, but still prefer one way over the other. And lastly, there are those who use both methods.
This video/article does not contain any breaking information about either organic or pay per click, but you should still read/watch it because it will give you a couple of up-to-date perspectives from some very respectable people in the industry.
Murdok spoke with David Szetela about why his company, Clix Marketing, only uses pay per click advertising.
I also had an interesting conversation with Matt Bailey about his exclusive use of organic SEO for SiteLogic clients. Matt describes organic SEO as being similar to art, and goes on to explain pay per click as a science.
David and Matt also point out the large role that social networking plays in both organic and PPC.
Organically, social networks are a great way to build your online reputation and get your name known. David mentioned that Google now has site-targeted advertising and Facebook also launched their own pay-per-click advertising service within their site.
Still have questions about organic SEO and Pay Per Click? Catch the full story in the Murdok video that includes sound clips from David Szetela and Matt Bailey as well as a host of other information.
