According to Nielsen, almost 99 percent of the video watched in the US is on a television. That leaves 1.1 percent for the Internet, and 0.1 percent on mobile devices.
In fact, though video viewing online and on mobile is increasing dramatically, neither medium is taking away from TV. Americans are actually watching more TV than ever and just adding online viewing to their schedules.
That’s bad news for gyms, eh?
Last year, 116 million people watched an average of two hours of online video per month. This year 131 million people are watching an average of three hours per month. Mobile video viewing increased by 52 percent; 13 million people are watching 3.5 hours of video monthly.
But the grand champion is still TV. Kids ages 2-11 average 108 hours of TV monthly, and those over 65 watch 210 hours, both groups working the set like part time jobs.
Among video sites online, the numbers may also be surprising. For all the hype and news of growth surrounding Hulu, the NBC/Fox joint venture site has quite a ways to go to catch YouTube. With users uploading an astonishing 20 hours of video per minute, YouTube grabs over 61 percent of the online video market share.
Hulu? 1.91 percent, about the same as iTunes. Google Video grabs 3.42 percent; MySpace received 2.72 percent.
But Hulu is growing fairly rapidly, and interestingly has the tenth most-watched YouTube channel, thanks primarily to “Family Guy.” Even at an incredible current year-over-year growth rate of 630 percent, it will take Hulu three years to match just 30 percent of YouTube’s traffic.
So it might be safe to say that Hulu, while formidable in the online video space, isn’t quite the YouTube-killer some have projected, in the same way online video hasn’t come close to being a TV threat yet.
e analysis report.
