At the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.
TV Guide editor-in-chief Ian Birch announced yesterday that the magazine would launch, in the May 1 issue, a brand new weekly column called “Downloads” that features information about the best television shows available for download or online viewing each week.
“The digital age has sparked a ‘time shift/place shift’ phenomenon in television program viewing choices,” said Birch. “Today, we all have the ability to watch many of our favorite programs on our video iPods, or our personal computers. Since television programs are increasingly available and delivered to viewers in many different ways, we wanted to take the lead in providing our readers – all enthusiastic television viewers – the information they need to maximize their viewing experience, wherever that experience may take place.” Media Buyer Planner
Remember that old saying about not standing with your hands in your pockets when an opportunity comes by? This is one of those moments for PR.
Every PR practitioner should figure out how to make and offer content for viewing on iPods.
| |
Add to document.write(“Del.icio.us”) | DiggThis | Yahoo My Web
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.
