A new ad network called Turn has launched, and it’s hoping to bring some sophisticated technology to the contextual advertising space.
With $18 million in VC backing and more than 1,000 advertisers and 30 publishers already in place, Turn offers a unique twist on a channel that is dominated by Google’s AdSense.
According to the Turn website, here’s what they believe sets them apart:
- Automatic targeting. Whether you’re an advertiser or publisher, all you have to do is submit your ad or URL. Turn will automatically analyze it and select the most relevant and effective placement. Turn eliminates the complexity of manual targeting and managing keywords and bid prices with technology that automatically selects the best graphical or text ads for any placement.
- Blended targeting. Turn uses sophisticated algorithms to blend more than 60 relevance variables rather than just one or two, the common practice of most networks.
- Bidded CPA pricing model. Turn lets advertisers pay only for the actual performance they want.
I’ll sign up and see if they live up to the hype.
Via John Battelle. Techcrunch adds their thoughts.
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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
