With the New Year here many Americans are going online for help with the New Year’s resolution of losing weight.
Traffic To Diet Sites Up 32%
The Hallelujah Diet was the most searched for diet for the week ending December 29, according to Hitwise. Other top 10 searches that had the term diet included the South Beach Diet and the Diabetic Diet. For the same week in 2006 and 2005, the South Beach Diet and the Atkins Diet were in the #1 and #2 spot, respectively. Other diet searches included the Special K Diet, Cabbage Soup Diet and the Detox Diet.
“Searches for diets are one of the most predictable patterns on the Internet, with the high point always being the first of the year and the low-point being Thanksgiving week,” said Bill Tancer, general manager of global research, Hitwise.
“If 2008 resolution searches follow the pattern set by previous years, diet searches should start plummeting in popularity by next week.”
Traffic to the custom category of 30 Dieting Web sites was up 32 percent for the week ending December 29,2007, compared to the same week in 2006. WeightWatchers.com was the most visited site. SparkPeople.com received the second most visits followed by FatLoss4Idiots.com. Female visitors comprised the majority of traffic on each sites with 70 percent of the share of traffic to WeightWatchers.com and 83 percent of the traffic to SparkPeople.com.
