Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
One. Network offline.
Visit professional like-minded groups.These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost-yearly memberships run that around $25-$50 which includes free meeting attendance. Each meeting is around two hours including networking time and talk.. Usually at each meeting you get a 30-second time to introduce yourself.
Two. Speak to groups about your expertise.
You can guest speak for a large association or group, or you can give your own seminars and workshops, where people come to hear your expertise. During each meeting, pass the clipboard that asks your audience for their email addresses. In return, you will send them pertinent information. This may be your ezine. Be sure to include your Web URL in plain sight. You want these people to visit your Web site, first to see your expertise, then perhaps to buy products.
You can give a teleclass too in the comfort of your office or home. When you introduce yourself offer a benefit of your free ezine along with a free bonus special report.
Three. Promote your ezine on your web site.
Visit many sites and take from them what will make your pages zing.
Don’t use the pabulum approach such as “Subscribe to my free ezine.” Is this enough to make you buy? Give a reason for your visitor to buy.
Use the passion approach. For my new web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book-fast! Receive free articles, tips and resources in the FREE monthly eMag “The Book Coach Says.”
Nearby in a box, I put up a strong testimonial from someone highly respected in the business. Dan Poynter, self-publishing guru said, “Chock full of tips, how-to’s, and resources, definitely worth your time.
Near the end of the page, I also included a note: Subscribe to “The Book Coach Says…” and receive 2 free bonus reports. People want free information. When you give it to them, they will come back for more, and eventually buy.
Placement is also important. For the best response and more subscribers, place your subscribe box on the top half of your homepage. Remember the old adage; “Make it easy for your customer to buy.”
Four. Promote your ezine through your signature box at the end of every email.
Create a promotional signature in four to six lines, and add it to the end of each email you send out. Here, you would list your book title, benefits of your service, your FREE ezine title with a way to subscribe and receive 2 special reports by auto responder. Include your email,Web site address, and local phone number for people out of the U.S.,
Five. Promote your ezine through free articles in opt-in ezines.
Once you subscribe to these ezines, you can submit one or two articles from 500-1200 words every week. In each ezine, thousands of other subscribers will read and think about your article.
When I submit 2 articles a week, I get 20-25 new subscriptions each day. Because my signature box is strong, I get many new visitors to my site. These turn into sales eventually, once trust is established. I am the Online expert in book writing, publishing, and promoting books and Web sites. Subscribers now number over 2500.
Six. Offer your subscribers a free gift subscription to send to their friends.
You can use another autoresponder to send the gift, plus whom it’s from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.
Seven. Send out press releases via email about your ezine. Press releases by email are different from print ones. They must be short! They must be newsworthy! Don’t pitch your book, offer some skills and how-to’s. Skills Unlimited Publishing sends out over 150 different print releases a year, along with other effective Online promotion.
Media editors will respond to your compelling headline such as “7 Ways to Sell More Books Than you Ever Dreamed of” that brought first a feature in a major newspaper in San Diego. The results? Over 90 people came to a local seminar by the same name. Four new book coaching clients signed up. Twenty came to ongoing weekly seminars, and twenty more to a teleclass. Book sales amounted to over $400.
Ssend a list of tips and how-to’s to editors. These may prompt a call to do a feature story on you.
Build your business and sell more products through an ezine. When subscribers experience many ezines, they will be more likely to buy from you.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
