71% of marketers reported time as a key concern in managing a business blog for their company or organization according to results from a recent WordBiz survey.
45% were unsure what to write about, 18% questioned if the content needs to be edited or pre approved and 15% wondered who would be responsible for the content. Yet, when asked if they have considered starting a business blog, more than 80% responded yes.
A developing trend in online content management, blogs or Weblogs are gaining attention and momentum. Blogs enable those responsible for a Web site to easily publish up-to-the minute information through a Web interface and then be viewed on a Web page or on the subscriber’s desktop via newsreading (i.e. RSS) software. Blogs are easier and quicker to publish than an e-newsletter and can be equally effective in building a relationship with customers.
In an effort to educate marketing professionals and business owners about the usefulness of blogging as a business tool, Debbie Weil, Publisher of award-winning WordBiz Report, is offering an audio conference, “BlogWrite,” on how to minimize the time it takes to write and maintain a business blog. Presenting the live teleseminar with her is Don K. Crowther, a former Fortune 500 brand manager and currently an Internet marketing and publicity consultant. They will cover:
— How a blog can be easier and quicker to publish than an e-newsletter
— How to handle the editing or pre-approval process your company might
require
— How to convince a skeptical boss that blogging is an effective
marketing tool
— How to define an audience for your blog, from media & analysts to
customers
— How to develop a writing style & “voice” appropriate for your blog and
company
— How a blog fits in with — or can replace — an e-newsletter
murdok | Breaking eBusiness News
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