Wendy’s announced preliminary same-store sales results for the February period, which ended on Sunday, March 6.
Same-store sales increased 6.2% to 6.6% at Tim Hortons restaurants in Canada and 8.1% to 8.5% in the United States. Same-store sales decreased 2.4% at Wendy’s U.S. Company restaurants and decreased 0.7% to 0.9% at Wendy’s franchised restaurants, versus extremely strong comparisons a year ago.
“Tim Hortons continues to deliver strong sales throughout North America,” said Chairman and Chief Executive Officer Jack Schuessler. “Sales growth at Tim’s U.S. was especially encouraging on top of 12.5% comps a year ago.”
Tim Hortons promoted in February its Creamy Field Mushroom Soup (with porcini, shiitake and button mushrooms) and Toasted Ham and Swiss sandwich combo. Tim Hortons’ March promotion is the annual “Roll Up the Rim to Win” contest, which offers customers a chance to win prizes with the purchase of a hot beverage.
“At Wendy’s, our February sales declined slightly from very strong results a year ago,” said Schuessler. “Wendy’s sales were impacted by winter storms, especially in the Northeast, but were positive towards the end of the month.”
Wendy’s February and March sales comparisons are the most challenging in 2005. Comps will begin easing in the second quarter.
Wendy’s introduced its new Fresh Fruit Bowl and Cup in February and is currently advertising the new products on a national basis. Wendy’s is selling about 750,000 pounds of fruit per week Systemwide. In late March, Wendy’s will begin advertising for its Mozzarella Cheeseburger and Mozzarella Chicken Supreme Sandwich.
Murdok | Breaking eBusiness News
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