The topic of your book counts-big time. Which would you buy- The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information? Try these three powerful tips:
1. Write a book your audience needs or wants. People want how- to’s and skills. My three special reports on memory and a speed- reading manual have sold over 45,000 in the past 15 years. Along with 20 other titles this report has created another stream of lifelong income.
Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.
2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, chapter titles, back cover information. While some authors get their title instantly and know it’s the right one, many of us need help.
When you use the synergy of more brainpower, you receive so many more ideas. Don’t be attached to your choices. Feedback helps build a better book.
3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation. (Using today’s date including the year) “Now that my book (title and subtitle) is finished and is a huge seller.” For example:
I see (thousands buying it from my book-selling site, sales up 30X in five months) I hear (applause from multiple audiences affirming it) I feel (exhilarated, confident and pleased it’s such a hit)
Most writers write first, then hope someone will buy their treasure. It’s always the other way around. People won’t buy unless they feel your $20 or more book is worth their hard- earned money, and they won’t buy unless they feel they need your information Suit your preferred audience and sell many more books.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
