Thomas Industrial Network Announces the First Industrial Website Allowing Buyers to Search Both Nationally and Regionally.
Thomas Industrial Network, today announced the launch of its new Website, www.ThomasNet.com. ThomasNet.com is enables industrial buyers to find the exact products and companies they need quickly and easily, and connects sellers with qualified potential customers.
“The future of business sourcing and search will be owned by and dominated by specialized Web-based sites that are designed, created and managed by sophisticated subject matter experts,” said Eileen Markowitz, President of Thomas Industrial Network, “The launch of ThomasNet.com is a major step in that direction.”
The landscape of search is poised for evolution. ThomasNet.com, powered by the specialized industrial databases of Thomas Register and Thomas Regional is how business to business search is evolving. Research by Thomas Industrial Network suggests that today’s dominant search strategies, which provide extremely general results sets, will lose ground against more specialized search providers who supply very precise results.
The industrial marketplace is a prime example of buyer demand for content specific web-based information. The demand for detailed product specifications, parts, drawings, and company descriptions on the Internet creates the need for an extraordinary amount of information organized and categorized in a manner that is both logical and easy to find for the potential buyer to find.
During 2003 and 2004, Thomas Industrial Network conducted extensive online research to identify the top needs of industrial buyers. Highlights of the buyer surveys include:
— 51 percent want the ability to search locally
— 50 percent want to refine their search by manufacturer, distributor, or service company
— 68 percent want to find links to supplier Websites
— 68 percent want to find product catalogs
— 55 percent want a consistent format for supplier information
The design of ThomasNet.com is based on fulfilling the needs of both industrial buyers and sellers. The Website offers important features and functionality, including:
— Local search – allows industrial buyers to find the right suppliers, distributors and service companies they need, whether that’s across town or across the country.
— Industrial focus – the editorial content is 100% industrial including manufacturers, distributors and service providers.
— In-depth content, industrial-specific, detailed technical information – over 20 million CAD drawings, access to over 650,000 distributors, manufacturers and service companies classified in over 67,000 product and service categories.
— Customization – the ability to modify search results, save profiles, and e-mail potential suppliers.
— The latest industrial product news, customizable by category.
— An integrated search technology platform that connects buyers to the relevant and deep industrial information they seek online.
Industrial buyers benefit from the integration of these features into a single destination site for industrial sourcing and specifying where they can find exactly what they want, who can supply it, and initiate contact.
Sellers benefit because they can be discovered by large numbers of qualified industrial buyers quickly and easily, and can present the information needed to facilitate a sale. Sellers are matched to prospective customers at the critical moment these companies are making a buying decision.
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