1. The number of baby boomers/seniors online grew by 18.4 percent last year, making them the fastest growing Internet population, according to Media Metrix.
According to Jupiter Research, this number will reach 16.3 million by the year 2007.
Are all the faces on your website young?
2. Asian-American men spend 50% more time on the Internet than other multicultural groups.
However, Hispanic Americans represent the fastest-growing online ethnic group (Nielsen//NetRatings).
Need to brush up on your multicultural selling? Read, “Opening Doors,” by Michael Lee: http://www.amazon.com/ exec/obidos/ASIN/1886939322/susandunnmome-20
3. Leading online language populations on the Internet: English, 36.5%; Chinese, 10.9%; Japanese, 9.7%; Spanish, 7.2%. (Source: Global Reach)
4. Are you considering ALL the search engines?
Did you know there’s a yahoo for India (www.jadoo.com) and a search engine for Australia/New Zealand (http://au.yahoo.com/) and many other countries? Are you submitting your sites there?
5. Do you have a currency converter on your website? Get one free at: http://www.xe.com .
6. India could be second only to China in terms of Internet usage by 2004 (Source: Credit Lyonnais Securities Asia).
7. Online buyers over the age of 50 will account for almost of all online retail spending by 2007. (Source: Jupiter)
8. 95% of those 55+ say email’s their favorite activity, and 57% often send or receive egreetings and online postcards.
Got FREE ecards on your website? You can design your own at www.bravenet.com and set up a store from your website.
9. Are you reaching people with disabilities?
The site tests pages for barriers to people with disabilities. http://bobby.watchfire.com/bobby/html/en/index.jsp .
10. To stay current on who’s online, check in at CyberAtlas from time to time: http://cyberatlas.internet.com .
Susan Dunn, MA, Marketing Coach,
http://www.webstrategies.cc. Marketing consultation,
implementation, website review, SEO optimization, article
writing and submission, help with ebooks and other
strategies. Susan is the author or How to Write an eBook
and Market It on the Internet. Mailto:sdunn@susandunn.cc
for information and free ezine. Specify Checklist.
