The Weather Channel has become the latest company to announce the creation of a virtual headquarters in the popular virtual world Second Life. “Weather Island” will be available to gamers starting today.
The island will be the headquarters for The Weather Channel and offer an extreme sports park as well as a destination to screen episodes of the new program “Epic Conditions.”
Second Life residents will be able to experience an interactive destination featuring activities ranging from skiing “Mount Epic” to mountain biking the Moab Dessert. They also have plans to add a surfing simulator soon and other features are being developed.
With its entry into Second Life, The Weather Channel sees it as another way to reach their audience. “Be it with our unique and original cable programming, weather.com, our mobile or our broadband efforts, we are constantly providing weather to our audience in new and innovative ways,” says Debora Wilson, president, The Weather Channel Companies. “With Second Life, we’re hopeful we can expose our brand in an original and meaningful way. We also see Second Life as a potential advertising platform for brands currently partnering with us.”
Infinite Vision Media, a virtual world developer and designer, partnered with The Weather Channel to create the Second Life presence. Drew Stein, CEO of IVM said, “IVM has been in Second Life since the inception of the community and we can say with certainty that The Weather Channel is entering the community in the most strategic way – – from providing Second Life residents new experiences to potentially offering companies new marketing venues.”
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