Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.
Of course, if you’ve spent anytime studying headline creation, you know that the headline can make or break your sales letter. And the fact is, if you can’t push your readers past the headline –infusing them with excitement and a commitment to get in and devour the rest of your sales letter — then you aren’t going to see an ounce of profits for your efforts.
So how can you propel readers into your sales copy? Is there really a way that nearly anyone can create a winning headline that not only strikes interest in your readers, but has them hanging on your next word?
I’m here to tell you there is a way. And it’s much simpler than you might think.
First, of course, you want to write a headline that makes a promise and sums up your offers strongest benefit. An example would be writing the following
“How A Complete Failure In Business Started A Million Dollar Internet Business With $57, And What You Need To Know To Imitate His Success.”
It’s a simple headline. But it gets across the point that anyone can do this on a shoestring budget.
But will people read it? And more importantly, is there enough juice behind this headline to build suspense and have the readers eager to read the rest of the sales letter to find out how the person mentioned in the headline is doing it?
Perhaps. Only testing the headline would tell us for sure. But, by using the simple “Strange Avalanche Headline Technique”, we can take that same headline and set it on fire.
Here’s how it works
People are moved by words. And certain phrases and words create strong mental pictures in our minds. Just look at the name of this headline technique and see what I mean:
It’s designed to peak your interest. After reading the name of this technique, you might wonder what’s so strange about it? Why is it called the “Strange Avalanche Headline Technique”? And what the heck does cold stuff have to do with creating headlines?
Questions like this create a need for answers. And if you can raise questions in your headlines that propel people to look for answers, then you’re going to get them into the body of your copy.
So, let’s take the headline I wrote earlier. And let’s add a little punch to the headline so it creates some curiosity.
“How A Complete Failure In Business Started A Million Dollar Internet Business On $57 Using This Super Strange Technique He Learned From A Cereal Box, And How You Can Use Exactly What He Does To Your Own Successful Business”.
Does that create interest for you? If so, why?
Chances are good most would read this headline and wonder what’s so strange and how someone could start a business with a technique on a cereal box, which nearly everyone gets their breakfast out of, and most of us read while we eat.
And that’s the power behind it. People want to read on to discover the whole story. They feel an irresistible urge to get to the bottom of it fueled by hundreds of thoughts that they need immediate answers too.
Does it work? Like a charm. But the best way to see it is to actually put it into action for yourself and gage the results against your existing headlines. Believe me, the 10 minutes you’ll spend creating intriguing headlines will be well worth the investment.
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