At yesterday’s DMA/AIM net.marketing conference, session director Heather Lloyd Martin, president of SuccessWorks, offered some powerful words of wisdom regarding SEO copywriting.
Unlocking the secrets of SEO
During her speech at the New York City-based conference, she advised you should consider rewriting your site copy if:
Some of the secrets of writing SEO copy.
First off, be sure to think of your product from the searcher’s perspective. Go with key terms that searchers are searching for.
Now that you’re thinking in terms of your searcher, be sure to use about 250 words of text. Heather called this the “search engine sweet spot.” Every page should have 250 words, with 2-3 key phrases per page.
However, she warned, be sure that you never sacrifice your marketing message for conversion and flow.
And always, she concluded, write for the users, meaning use grammatically correct key phrases and correct spellings. Yes, even though people are searching for “wijits” if you spell widget like that you’ll look like an ijit. It’s all about your professional look and feel as well as the marketing message and conversion flow.
The Title is Vital.
She finished her presentation with a discussion of title tags. You know this by now if you’ve read Murdok for more than a week or so, but just to reiterate: the title is VITAL.
Be sure to put your key phrase in the title tag of the page you are optimizing. The title must drive clicks: a compelling title can make up for lower placement on the search engine results pages!
If you only do one thing after you read this report, check out your titles and revise as needed.
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Garrett French is the editor of Murdok’s eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.
