A phrase like “latent semantic indexing” may not ring a bell. Sounds like geek talk. And it is really, it should be “a bunch of keywords you hadn’t thought to optimize” to the lay person.
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Chatting with Andy Beal, co-founder of Fortune Interactive, is sufficiently lexically challenging even if he does follow up those 25 cent words with a nice explanation – he is a salesman after all.
Beal is promoting his company’s new Information Theory and Machine Learning technology, which is fancy flat-lander talk for artificial intelligence, that takes a unique approach to keyword analysis.
Actually, it’s not really keyword analysis, it’s keyword comparison and correlation measurement across websites.
SEMLogic, developed with a little reverse engineering by Beal’s partner in tech Mike Marshall, deciphers what Google may be looking for in keywords by examining top site sites that rank for certain words and identify keyword patterns.
For example, if optimizing your website for the keyword [iPod], words like [Apple] and [Nano] would naturally come to mind. But would you have thought of [October]? It turns out, says Beal, [October] is the third most important keyword to have for content related to iPod because both iPod Nano and iPod Video were released in October.
“[The technology] understood that for the top result in Google for iPod, [October] was key to showing your site was relevant and fresh.”
Well, I’ll bethat’s interesting, isn’t it?
SEMLogic has several other capabilities, complete with 3D charts and graphs, but that’s a description I’ll leave for the homepage.
