A Site Review Of Ent Federal Credit Union By Cooper Grigs of qualityservice.org.
The navigation works for finding things quickly if someone knows exactly what they want. You may want to try consolidating some functions/pages into similar groups and allow the user to find what they need that way. Users want to click more than they want to read. There is something about clicking that gives the feeling of progress when searching for something.
(For a complete listing of reviews of this site, site links, and to read the site review criteria established by the site’s webmaster, visit the Ent Federal review page.)
The navigation works for finding things quickly if someone knows exactly what they want. You may want to try consolidating some functions/pages into similar groups and allow the user to find what they need that way. Users want to click more than they want to read. There is something about clicking that gives the feeling of progress when searching for something. “I am now one step closer to what I am looking for.” Major features, such as online banking, should have their own link as that is an end function and has few similar “peers” in the navigational hierarchy.
Overall the site has some nice elements to it, but it is very crowded as all of those elements are fighting for the users’ attention. In this case I think less is more. The little “banner” ads are cute, however I would recommend using fewer of them and then rotate them dynamically. I counted at least 6 on the screen, so perhaps cut it back to two or three of them in the page layout and then have them rotate either for each page view or with JavaScript. I think I am answering the next question here but it is related. As far as the actual content and what it serves, you need to know your users. Look at the site visit logs, if possible interview some users, and, whenever possible, make use of objective online surveys. I like dropdown menus as they minimize the users’ wait time in between page loads by having a direct link to what they want. It’s a nice timesaver if used correctly.
See the above comments. Overall, the layout needs to breathe a little. White space gives the users’ eyes a place to rest.
Load time seemed fine to me. Everything loads quickly.
I hope those comments help you.
Good luck,
Cooper Griggs
Webmaster Quality Service Certification, Inc.
949-481-4438
http://www.qualityservice.org
http://www.qualitycertified.org
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