What’s the use of an opt-in list or ezine IF there’re no subscribers to appreciate your efforts?
It’s easy to start a list, no problem, I can do one by lunch tomorrow, but getting tons of subscribers is a different thing altogether.
Strangely enough , it does take some work if you prefer NOT to invest in paid advertising or co-registration services to gain subscribers.
With that said, here’s ONE simple, straight-forward but devastatingly effective technique to attract them.
Do not let the simplicity fool you, it works like a charm. Everyone should include this as part of their list-building strategy : )
===================================== Create A Killer Subscription Page! =====================================
Not exactly new news here, but as I mentioned, many internet marketers are missing out on this deadly technique.
You’ve got to build an attractive subscription page WITH an irresistible offer to entice potential subscribers to hit the subscribe button!
The best types are those in the ‘direct response’ style – clean, simple, eye-catching web pages carrying action-oriented sales messages.
For example, this is how I’ve designed it : http://www.marketing-make-money.com/subscribe.html
======= Side bar =======
Download 5 professionally-designed Direct Response web templates here :
http://www.allwebmarketing.com/ultra.exe
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Now let’s break it down, what must you include in your subscription page to build your list? Here’re the THREE most necessary factors…
* Benefit-driven Headline *
Tell them WHY they should subscribe. What do they gain, what can they expect? Sum your biggest benefit or unique advantage in the main headline!
* Irresistible Bonus *
It’s a fact that bonuses still draw the crowds, contrary to what you may have heard.
You’ve got to create a superb subscription bonus that any breathing prospect would be crazy to miss out on!
How? Do something different, packed it full of value, and make sure it’s relevant to the market you’re targeting at. A good bonus would be something you feel you could SELL equally well.
If you’ve seen from my subscription page, http://www.marketing-make-money.com/subscribe.html> what I’ve done is created a huge bundled package of quality ebooks. Notice the high ‘percieved value’ attached? This is an example of what you can do.
* Eye-catching Image *
Words sell, yes, but so do pictures, perhaps even better for this particular strategy.
Your subscription page should (no, make that a must) have an ecover of your ezine or whatever you’re giving away. An ecover provides ‘tangibility’ and increase the percieved value of your product dramatically.
It can very well increase your subscriptions by as much as 400%!
Promote your new subscription page everywhere and in no time flat, you’ll be able to have your own huge guru-size opt-in list.without having to pay a single cent for it!
Ewen Chia is an expert information
publisher and marketer with a fiery
passion for creating unique quality content
fellow internet marketers can benefit from.
Visit his websites today:
http://WebsiteConversionSecrets.com
http://InstantMarketingSecrets.com
http://www.Marketing-Make-Money.com
