In a nutshell: Economics, economies and economic theory have all been based on economics of scarcity.
That is, scarcity drives the “laws” of economics. A number of things have hit the radar over the last few months that are of note:
Chris Anderson (author of “The Long Tail”): The Economics of Abundance — The speech that Anderson made at Pop!Tech this year.
Mike Masnick: The Scarcity Myth
Nick Carr: Knockoffs roil Second Life – A great example of what happens when one tries to force-fit an economic model based on scarcity into an environment where information is free.
David Hornik: Tough Choices
This idea is going to hit the mainstream press and boardrooms in a big way in 2007.
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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.
