U.S. traffic on Thanksgiving Day in 2007 increased 20 percent compared to Thanksgiving 2006, Hitwise reported today. 
This is the fourth year in a row that traffic has peaked on Thanksgiving Day making it the busiest day online during the holiday season.
The Hitwise Top 100 Retail Index, which is comprised of the top 100 retail websites, received 6.84 percent of all U.S. visits on Nov. 22, 2007 representing an increase of 20 percent versus Nov. 23, 2006, which received 5.84 percent of visits. Online traffic on Black Friday, Nov. 23, 2007, increased 16 percent versus the same day in 2006.
Bricks and Mortar Retailers Top Websites for Thanksgiving Day and Black Friday
For the third year in a row, Walmart.com was the most visited retail website on Thanksgiving Day 2007 receiving 15.8 percent of visits among the top 100 retail websites. BestBuy.com and CircuitCity.com were the second and third most visited websites on Thanksgiving respectively, followed by Amazon.com and Target.com. On Black Friday, Wal-Mart was the most visited website followed by Amazon. Best Buy, Target and Circuit City rounded out the top five most visited websites.
Thanksgiving and Black Friday stats:
- Online traffic to a custom category of leading Black Friday advertising websites increased 45 percent on Thanksgiving and 43 percent on Black Friday, respectively, compared to last year.
- Black Friday advertising websites sent 17 percent more traffic to the top 100 retail websites on Thanksgiving Day and 40 percent more traffic on Black Friday compared to Black Friday and Thanksgiving in 2006.
- Comparison shopping websites saw an increase in the online market share of visits on Thanksgiving and Black Friday compared to 2006. Online traffic to a custom category of leading comparison shopping websites increased 58 percent on Thanksgiving and 39 percent on Black Friday compared to last year.
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