I’ve been avidly reading in full or at least glancing through for the past 18 months. The articles & tips have been truly helpful to us in growing our web presence.
My name is Ron Parrs & I’m the owner & President of Par Pool & Spa and the website’s webmaster, a “small” company located in Stratford, CT.
We first put up our website in February of 2000. It started as a 10 or 12 page “basic” site & then quickly morphed. In September/October of that first year, the site was strictly an Informational site until I heard a speaker at a MLM meeting talking about website developement. He said, if you’ve got visitors interested, then GIVE THEM THE OPPORTUNITY TO BUY. So we did. We spent the next 60 days revamping the site to provide online shopping.
Six months later, we found the need to rebuild again. Now the site was getting larger & almost unwieldly. No simple navigation. It was a visual disaster! Your articles helped show how to rebuild to retain interest. And better yet to have visitors come back for more.
Now in its 3rd encarnation, our site is regularly viewed & we are seeing good, solid monthly increases in not only traffic but business as well. Our first year offering merchandise brought in a grand total of $8,000.00. That grew to a bit over $21,000.00, for 2002. In 2003, we’re reviewing growth patterns monthly and adjusting them upwards to an estimated $90,000.00 to $100,000.00, in gross volume.
All we’re doing is providing knowledge (at no charge), competitive (not cheap)pricing of upper shelf merchandise, good service (getting 95% of the stuff out the same business day) & charging a fair delivery price. The customers who do call in their orders because of the “fear” of ordering online, are some of the nicest people that we’ve dealt with!
Thank you again for your e-zine. Keep up the good work.
Ron Parrs
http://www.parpools.com
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