eMarketer has some interesting stats on paid search. Some of it, is eMarketers usual “take someone elses work and re-publish it” stuff, but there are some new views on old data.
“I think a lot of search and advertising professionals are going to be surprised,” says David Hallerman, eMarketer Senior Analyst and author of the report.
Actually, we’re not that surprised. Anyone that thought paid search was going to rocket at 50% year-on-year for the next ten years, probably also thinks that Hilary Duff would make a good President. As with any new medium, you get the slow trickle growth (as the industry is born), then rapid escalation, before becoming a more stable, main-stream medium.
“As the paid search market matures,” says Mr. Hallerman, “involved companies will look for additional ways to build their bottom line through search.
This will include greater spending on tools such as search engine optimization, which boosts organic search rankings, and broadening the paid search base with superior implementation of local search, contextual advertising, and vertical search.”
To be honest, I am excited about the next few years. As search becomes a stable medium, it will be proven to traditional advertisers as a robust, proven platform and not a flash-in-the-pan.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
