Online television is nice for all sorts of reasons – the convenience, the selection, the lack of cost. And for advertisers, online content linked to television is nice because it’s helpful in selling new cars.
Exactly 68 percent of new vehicle buyers look up some sort of TV info online, according to new data from J.D. Power and Associates. That number has risen considerably since last year, so the trend appears to have sticking power.
Arianne Walker, the director of marketing and media research at J.D. Power and Associates, stated as a result, “As new-vehicle sales shrink, understanding which advertising mediums will provide the best balance of audience reach and composition is absolutely critical. As more new-vehicle buyers seek information regarding television shows on the Web, advertisers can benefit from increasing their focus on this medium.”
Companies other than GM and Toyota should pay attention, too, however. Automobiles cost a fair amount of money, so it stands to reason that people who can afford new vehicles can manage to buy other products. In light of this, presenting them with ads for anything – as long as you don’t have come up with GM- or Toyota-sized funds – seems smart.
Or you could approach the issue from the opposite side and create a site about television. Whatever floats your aquatic car. The key here is that a sort of door between consumers and ad revenue seems to be reasonably wide open.
