Dunkin Brands has awarded Studiocom Interactive its 2007 digital marketing duties for Dunkin Donuts and Baskin-Robbins. Studiocom was selected to be the digital agency of record from a multi-agency search conducted for Dunkin Brands by search firm Foghound.
Studiocom will provide online strategy and creative support for new product launches, plan and buy all online media, and redesign the two brands consumer Web sites. The company will also focus their efforts on Search Engine Marketing, Search Engine Optimization, and improving ecommerce.
Studiocom will also work to develop long-term strategies for Customer Relationship Management for the Dunkin stored value card and Baskin-Robbins Birthday Club program.
“In today’s world having a strong and creative online presence is critical for business. Studiocom demonstrated the passion, creative expertise, and experience with online loyalty programs that we were looking for,” stated Will Kussell, Chief Operating Officer of Dunkin’ Brands.
Last summer, Dunkin Brands began a search for a single agency to handle digital marketing across its three brands, Dunkin Donuts, Baskin Robbins and Togo’s. Before the three companies all had different digital marketing firms.
“Our experience in engaging younger consumers with brands online, and our ideas for positioning Dunkin’ with its present and future customers was, in the end, the determining factor in their decision,” noted Studiocom President, Carlos Pimenta. Studiocom’s new Boston office personnel will be collaborating with the brand’s agency partner, Hill Holliday, Connors and Cosmopolous in developing online extensions for select product campaigns.
Previous clients of Studiocom include Coca-Cola Company, Nestle, CVS/pharmacy, and Mattel.
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