The wait is over. It’s time to sit back, relax, and enjoy another installment of our Straight Up Site of Interest.
For those newcomers out there, this monthly post is designed to shine Starsky’s interrogation room spotlight on websites/services that thrive upon forward-thinking internet technologies. Blinded by inspiration, you’ll suddenly find yourself asking, “How can this help me market my website?”
This month’s topic: Blog Publishing.
Straight Up Site of Interest: Six Apart
In their Own Words: “Our team works to make publishing on the web faster and easier every day.”
First Impression: Since we use Six Apart’s Movable Type publishing platform to put out this very weblog, I may be a little biased, but to-date I have few complaints. The Movable Type interface is workable and the user has varying degrees of control over how the blog looks and performs. I’ve heard rumblings about how a visual template editor would be nice and clicking on “Preview” should show what the post looks like in the actual page, not just a raw text example.
In addition to its business blog platform, Six Apart offers publishing solutions for personal and community weblogs.
Why setup a business blog? I’ll try to keep this short. According to Forrester Research, 1 in 5 online youth and 10% of adults now regularly read blogs. In addition to growth in popularity, blogs give your business another outlet to spotlight:
- Promotions
- New products and services
- New hires
- Company awards
- Recent press
- And connect with clients
The creative marketing possibilities for a blog are infinite. In addition, a blog provides another source of incoming links to your primary website, not to mention an additional platform for searchable content pertaining to your business. Explore the Movable Type Case Studies to see how a few other companies utilize a blog.
Don’t forget to read about April’s Straight Up Site of Interest for RSS Feed Creation.
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Oneupweb is the only two-time winner of the ClickZ award for “Best Search Engine Engine Marketing Firm”. StraightUpSearchs blog authors include experts from Oneupwebs natural SEO, pay-per-click campaign management, research, marketing, design, and sales departments.
