AdWords users who use the English, Spanish, French, German, Italian, Dutch, Hebrew, Simplified Chinese, Japanese, or Brazilian Portuguese versions of AdWords will see the new AdWords interface next time they login to their accounts if they have not already.
There are a number of changes within the new interface, and Google has taken the opportunity to highlight a few of them.
“The first thing you’ll notice when switching to the new AdWords interface is a clear difference in the look and feel of the campaign management pages,” says Ruth Brennan on Google’s Conversion Room blog. “In addition to this makeover, we have added a number of features to provide faster insight into performance and control over campaigns.” Some of those features include:
– Performance Summary Graphs – You can see customizable graphs at the account, campaign, and ad group levels, and choose up to two metrics to chart on each graph.
– In-line editing – Edit ads, keywords, placements and bids directly within the tabs. Users don’t have to visit a new page to make changes.
– Actionable search query report – See the search queries that delivered clicks from individual keywords within your keywords tab, then add new keywords or negatives to your ad group right from the report.
– Automatic placements report – View “Automatic placements” details on the Networks tab to see the sites on the Google Content Network where your ads have appeared. Users can easily add sites that are performing well to their managed placements, or exclude sites where they don’t want to appear, right from within the report.
– Filters – Users can set filters to restrict the data they’re viewing to business rules they specify. “For example, see only the keywords that have a CTR below 1%, or those keywords which receive at least 10 clicks,” says Brennan.
Users who still need to adjust to the new interface can find help at the new AdWords interface microsite, as well as the new help center.
