Like most companies, we strive for the perfect balance when it comes to internet marketing. We continually work to improve search engine rankings, while maintaining a site that is user friendly, informative, and a strong sales tool. We do however have difficulty in creating that elusive “perfect mix”. These are the areas that we are striving to improve…
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Like most companies, we strive for the perfect balance when it comes to internet marketing. We continually work to improve search engine rankings, while maintaining a site that is user friendly, informative, and a strong sales tool. We do however have difficulty in creating that elusive “perfect mix”.
These are the areas that we are striving to improve:
Creating content that sells, searches well, and reads well for visitors is one of the challenges we face. Some body text for each page is search engine specific, but other pages are quite heavy on what should be visitor reading material. What are others thoughts on providing visitors with detailed content as opposed to simplified images that break down content?
Ease of navigation: while being inclined to use expandable DHTML navigation menus; we have seen it have a negative impact in regards to search engine bots (spiders). (Obviously for both visitors & and search engines) Considering the site navigation as a whole, what recommendations can people provide?
Most well designed hosting/design site layouts I have seen use fixed width body content, which is far easier to plan and maintain when much of that contents presentation is reliant on flashy images. Our content was designed to be variable, which can be troublesome at times for content positioning. Recommendations to improve the general layout of body content would help greatly.
On any hosting/design site, what things do you expect to see first or have catch your attention first, that we may be lacking or could use improvement.
The Support area will eventually be a major focus, but for now it is rather empty. We could use suggestions on support content to utilize at least until we can invest more time in this area. The support area actually has a dual focus, A) providing support for our current clientele and B) providing an area for potential clients to answer to presales questions and resources.
While we are proud of our accomplishments in gaining numerous top 10 search engine rankings (in our chosen well targeted niches) and benefit from a good amount of traffic, we still struggle in retaining visitors and converting them to clients (sales). Any input provided by your readership would be greatly appreciated.
President
Inf-inet Business Solutions
http://www.inf-inet.com
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